Shane Mobile App

Building an app for LGBTQ+ folks to navigate the world safely

Role:

Industry:

Tools:

Sole UX/UI designer

LGBTQ+ advocacy / tech / travel

Figma, FlutterFlow, Amplitude, UXCam

Led design, product decisions, and UI implementation to launch in under 2 months - gaining 140+ users in the first month with minimal marketing initiatives.

Led design, product decisions, and UI implementation to launch in under 2 months - gaining 140+ users in the first month with minimal marketing initiatives.

Overview & My Role;

Project Overview

Shane is a platform helping users find and support LGBTQ+ friendly locations. I redesigned and built their mobile app (with the CTO) in just 2 months using FlutterFlow, transforming an unintuitive web tool into an intuitive, mobile-first experience.

My Role

  • Product Designer & Builder – Led app design and UX improvements

  • FlutterFlow Development – Built the MVP (more like v1) with the CTO (first time using FF)

  • Analytics Implementation – Integrated Amplitude + UXCam for user insights

  • App Store Management – Managed all releases for iOS and Android

The Challenge;

Shane’s web app existed as a simple searchable map, but the experience wasn’t intuitive and lacked a strong mobile presence. The goal:

  • Create a mobile-first experience for users

  • Improve the search flow to make discovery effortless

  • Launch an MVP fast with minimal resources

  • Integrate other features like lists to save places, an alert system with emergency contacts, a simple rate and review process, and more

The Process;

  • First I met with the CEO/founder to define MVP features and functionality

  • Designed an onboarding flow that encouraged users to add emergency contacts and enable location sharing, balancing safety needs with a seamless first-time experience

  • Redesigned the search experience to make it simple and intuitive

  • Built the app in FlutterFlow with the CTO — learning and shipping simultaneously

  • Implemented analytics (Amplitude, UXCam) for data-driven decisions

  • Managed end-to-end releases to the App Store and Google Play

Outcome & Key Takeaway;

The Outcome

  • From concept to stores in under 2 months

  • 140+ users gained in under 1 month with minimal marketing

  • Second iteration of search launched post-MVP for even better usability

Key Takeaway

This project highlights my ability to design, problem-solve, and ship fast (even when learning new tools) and to deliver a functional, user-friendly product under tight timelines.

Onboarding Images;

Some App Images;

Check Out Oply's Onboarding