Rithmm Player Prop Graphs

TRANSFORMING RAW PLAYER DATA TO INCREASE IN-APP ENGAGEMENT

Role:

Industry:

Tools:

Timeline:

Sole UX/UI designer

Sports betting tech / sports analytics

Figma, FigJam

2 weeks

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10k

MAU

Increased user engagement

Increased trust in product

Introduction;

This project focuses on:

  • increasing user engagement and rebuilding trust by adding supporting data

  • helping validate picks at a glance

Rithmm is a mobile app giving users the ability to personalize sports betting models.

Definition Phase;

What we needed to display:

  • Timeframe toggles (last 5, 10, 20, season games) to give users control over the view

  • A bar graph showing past performance, with each bar color-coded (green = hit, red = miss)

  • A current line overlay to show how today's line compares to past performance

  • Averages for over %, under %, and average stat value

  • A vertical list view showing the line and result for each past game, giving users a fast way to scan detailed data

We needed to address the comments of "The pick could be coming from a coin flip for all we know…"

Sketch Phase;

Internal Feedback

After sketching, I presented to the team to get some internal quick feedback. This included:

  • remove the season timeframe option

  • add a home/away toggle

  • simplify hit rate and average displays

  • add up and down arrow icons in vertical list of game results

From Sketch to Lo-Fi

After outlining what we could display, I drew some sketches within the already existing player prop sheet and decided on a graph library to speed up implementation.

Technical Collaboration

Once the initial lo-fi designs were ready, I met with the CTO, backend, and frontend engineers to review the design and confirm technical feasibility. We aligned on:

  • What data the backend needed to deliver

  • How that data would be structured

  • How the frontend would integrate the graph library I selected

Prototype & Final Designs;

Outcome & Results;

The final design transformed Rithmm's pre-game view from a barebones prediction screen into a data-rich, visually engaging experience, giving users the transparency they needed to trust picks while encouraging them to engage more deeply with the player props overall.

Outcome & Results

This feature had an immediate and measurable impact on engagement and user sentiment. After launch, the player props page surpassed the game predictions page as the most visited screen in the app - a clear sign that users were gravitating toward the richer data experience.

In addition to improved engagement, we received overwhelmingly positive feedback from users, who appreciated finally having the missing context they needed to trust and understand player prop picks. This layer of transparency helped shift the perception of Rithmm's player props from "just another pick" to a trusted, data-backed recommendation.


Critically, the addition of this feature also reduced the need for users to leave Rithmm to do their own research on external sites. By providing recent performance data, historical lines, and clear visual trends all in one place, we became a one-stop shop for player prop analysis - keeping users in the app longer and creating a more sticky experience.

This outcome directly supported the product's larger goals of driving:

  • Higher engagement on player props

  • Stronger trust in Rithmm's model

  • Increased retention by making us a destination for research, not just picks

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